Augmented Reality

You have probably heard of Augmented Reality (AR) by now, and you have maybe even experienced it first-hand. AR is one of the fastest-growing multimedia technologies around: a science-fiction technology that pushes the boundaries of human imagination, augmented reality is already changing the world in an amazing and dramatic way. Allow us to guide you through some amazing developments in the state of AR:

Above: Google sketch demonstration with AR plug-in

Above: July’s Top Gear magazine experience using AR which, when used with your smart device, triggers a whole new dimension of interaction.

Here’s the science: AR is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It differs from virtual reality as your view is augmented, not synthesised. As a result, the technology functions by enhancing one’s current perception of reality.

The effects are as far-reaching as we wish to dream – the following video shows how far we have already come:

Above: Matt Mills from Aurasma Technology explains the reach of AR.

The free Aurasma Lite app (featured above) uses a smartphone and camera to lay “auras” – 3D images, games, animations – onto real-world places. Or, you can create your own ‘aura’ for the world to see. It means your AR can be as individual as you are.

“Technology is allowing the phone to start to see and understand much like how the human brain does.” Matt Mills, Aurasma Tech.

So if this technology is readily available, what does the future hold? Check our our feature on the prototype Google specs which do away with the smart interface, and use an optical headset to augment reality. Or perhaps this is the next step: Articulated Naturality Web (ANW).

Above: Matt Trubow, CEO of Hidden Creative, demonstrates the ‘renaissance’ of ANW.

Keep a look out for Amazing Stuff’s own experiments in AR, coming soon…

Vids via TED, Aurasma, Hidden Creative and AR-Media

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Luke Thomas says:

Absolutely amazing, welcome to the new world of Video communication! Brilliant concept, this is going global with no doubt about it.